Grow Your Brand on Walmart Marketplace
Walmart.com has 500 million monthly visitors — and far less competition than Amazon. intelliRANK builds and manages your Walmart PPC campaigns, listings, and growth strategy so you capture that opportunity.
The Second-Biggest Opportunity in eCommerce — Most Sellers Are Still Sleeping on It
Walmart Marketplace is growing faster than Amazon was at the same stage. With 500 million monthly visitors, Walmart.com offers massive reach — and because most Amazon sellers haven't made the move yet, the competition is dramatically lower.
- 2nd largest eCommerce platform in the US
- Far less seller competition than Amazon
- Growing 20%+ year over year
- Access to Walmart's 90M+ loyalty members
Does This Sound Familiar?
Walmart Marketplace has a learning curve. These are the most common challenges sellers face when going it alone.
Walmart Ads Burning Budget With No Clear ROI
You set up Sponsored Products campaigns but the bids, targeting, and negative keywords are a guessing game. Budget disappears fast with little to show for it.
Your Products Are Invisible on Walmart.com
New listings start with no reviews, no sales history, and no ranking. Without a strategy to build organic velocity, your products stay buried on page 5.
Listings That Don't Convert Walmart Shoppers
Walmart shoppers behave differently than Amazon buyers. Generic listings copied from Amazon miss the keywords, content structure, and trust signals that drive Walmart conversions.
No Time to Master a Second Platform
You're already managing Amazon, your supplier, your team, and your brand. Becoming a Walmart expert on top of all that isn't realistic — but leaving revenue on the table isn't either.
What We Do on Walmart
Full-service Walmart Marketplace management — from ads to listings to long-term growth strategy.
Walmart PPC Management
Full-service Sponsored Products, Sponsored Brands, and video ad management on Walmart Connect. We build the campaigns, manage the bids daily, and optimize for the lowest cost-per-sale.
- Sponsored Products & Brands
- Daily bid optimization
- Negative keyword sculpting
- Weekly performance reports
Walmart Listing Optimization
Walmart's search algorithm (called "Athena") ranks differently than Amazon. We rewrite your titles, bullet points, and descriptions with Walmart-native keywords that convert.
- Walmart-native keyword research
- SEO title & description rewrite
- Attribute optimization
- Content quality score improvement
Organic Rank & Visibility Growth
We combine paid advertising and organic velocity strategies to move your products up Walmart's search results pages — driving clicks and sales that compound over time.
- Search rank tracking
- External traffic campaigns
- Review generation strategy
- Category positioning
Brand Strategy & Account Management
We act as your Walmart brand managers — handling catalog health, suppressed listings, account issues, and growth planning so you can focus on your business.
- Catalog health monitoring
- Suppressed listing recovery
- Account compliance checks
- Monthly growth strategy calls
Proven Across Categories
intelliRANK has grown brands across every major Walmart Marketplace category — from everyday essentials to premium products.
How We Grow Your Walmart Business
A structured 5-step process that turns a Walmart presence into a profitable, self-sustaining sales channel.
Walmart Account Audit
We start with a full analysis of your Walmart account — catalog health, content quality scores, current ad performance, and missed keyword opportunities.
Listing & Keyword Overhaul
We rewrite your listings with Walmart-native keywords and optimize every attribute field — because better content means better organic rank before any ads run.
Campaign Architecture
We build a structured Sponsored Products and Sponsored Brands campaign architecture — with proper match types, bid tiers, and budgets aligned to your goals.
Launch & Daily Optimization
Campaigns go live and we begin daily monitoring — trimming wasted spend, expanding winning keywords, and adjusting bids to hit your target ACOS.
Scale & Report
Weekly performance updates, monthly strategy calls, and clear ROAS targets. As we learn what works, we scale winning campaigns and reinvest profitably.
Frequently Asked Questions
Everything you need to know about Walmart Marketplace management
Is Walmart Marketplace worth it if I'm already selling on Amazon?
Absolutely. Walmart Marketplace has 500M+ monthly visitors with far less seller competition than Amazon. The same products that are fighting for page 1 on Amazon often rank much easier on Walmart — meaning faster organic growth and lower ad costs.
How is Walmart advertising different from Amazon PPC?
Walmart Connect (the ad platform) uses a different algorithm, bidding model, and campaign structure than Amazon Advertising. Walmart's search algorithm "Athena" weighs pricing, content quality, and click-through rate differently — so direct Amazon campaign copies rarely perform well on Walmart.
Do I need to already be approved on Walmart Marketplace?
Yes — we manage existing Walmart Marketplace seller accounts. If you're not yet approved, we can advise on the application process, but Walmart Marketplace approval is separate from our services.
What results can I expect and how quickly?
Most clients see meaningful improvements within the first 30–60 days — typically lower ACOS, higher impression share, and improved organic rank. Significant revenue growth usually compounds after 90 days as listing quality and review velocity build.
What does Walmart Marketplace management cost?
Our pricing is based on your monthly ad spend and account complexity. We offer flexible month-to-month arrangements with no long-term contracts. Contact us and we'll give you a custom quote.
Do you manage both Amazon and Walmart together?
Yes — and many of our clients do exactly this. Managing both platforms with one agency creates efficiencies in strategy, reporting, and cross-platform learnings. We offer bundled management packages for multi-channel sellers.
Ready to Capture Walmart's 500M Monthly Visitors?
Book a Walmart audit call. We'll review your current Walmart presence (or plan your launch), identify the biggest growth opportunities, and show you exactly what we'd do first.