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Revolutionize Your Marketing with The Power of User Generated Content
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Did you know that the average person sees between 4,000 and 10,000 ads in a single day?
Imagine how hard it has become for customers to trust a specific brand after seeing thousands of ads a day from different brands.
We have so many options at our fingertips that we don't know what to choose.
For that reason, as Amazon sellers we should focus on ways to stand out from the crowd and win people's trust. An efficient way to achieve that is through reviews and recommendations.
This argument is strengthened by the fact that 93% of customers consult reviews and recommendations from real people before buying a product or service.
They feel that this leads them to a safer decision. And the most trustworthy type of content you can use to establish trust and share genuine recommendations is user-generated content (UGC).
What is User Generated Content?
UGC content is created by users of a product or service. In the context of video or photo, this includes any visual material created by customers that features a brand's products or services.
It has become increasingly popular in recent years, as consumers have become savvier and more skeptical of traditional advertising methods. Instead of relying solely on a brand's messaging, consumers want to see real people using and enjoying products in authentic settings.
This is where user created content comes in - it provides an opportunity for brands to showcase their products in a way that feels genuine and relatable.
In fact, 93% of marketers agree that customers trust other customers' content.
In case you haven't tried UGC marketing to promote your brand, we suggest you do so and see what it can do for your brand. Use it for your website, paid ads, and social media channels to promote your brand.
You may discover some amazing benefits after including it in your marketing campaigns. Also, in this post, we're excited to show you 3 user-generated content examples you can inspire from. In the end, if you decide to leverage UGC marketing for your brand, you’ll have the option to explore our user generated content services.
Top 7 benefits of using UGC marketing to promote your Amazon brand
1. Authenticity
Customer generated content is often seen as more authentic and trustworthy than branded content. When real customers share their experiences, it adds credibility to your brand, making it more relatable to your target audience.
2. Cost-Effective
Creating your content, such as professional photos or videos, can be expensive. UGC, on the other hand, is created by your customers for free. This reduces your content production costs while still generating valuable promotional material.
3. Increased Engagement
UGC content can boost engagement on your social media channels and website. When customers see their content featured, they are more likely to interact with your brand, comment, like, and share, thus increasing your brand's reach.
4. Unique Perspectives
UGC marketing provides diverse perspectives and experiences with your products or services. This helps potential customers get a more comprehensive view of what your brand offers, catering to a broader audience and potentially attracting new customers.
5. Builds Trust
Consumers trust other consumers more than they trust brands. User created content helps to build trust by showcasing real people using and enjoying a brand's products.
6. Community Building
Encouraging UGC content fosters a sense of community around your brand. It shows that you value your customers' voices and opinions, leading to stronger brand loyalty and a dedicated customer base.
7. Feedback and Improvement
User created content can serve as a valuable source of feedback. By monitoring what customers are saying and sharing about your products or services, you can identify areas for improvement and address issues promptly, ultimately enhancing your brand's reputation.
6 methods to encourage customers to send you UGC
Based on what we tested and found effective, here are 6 ways to consistently receive content from your audience:
1. Ask For Feedback From Users
Ask your customers to leave you a review if you want their feedback on your brand or product. One easy way to do this is by emailing them after a purchase, asking for feedback.
In most cases, clients will be glad to share their experience with you and with other potential clients.
2. Create a Unique Hashtag
In social media channels such as X and Instagram, your brand's hashtag helps promote your brand.
Meanwhile, it helps you find posts your customers have published on their own accounts.
What’s remarkable about this is that customer generated content has already been published.
All you have to do is get in touch with these users and ask them if you can repost their content.
3. Launch a Contest on Instagram
You can also get customer-generated content with Instagram contests.
Create a contest in which you can give away a prize to people who buy a product from you and post a photo of it on social media. Not only does the activity increase visibility, reach, and engagement, but it also positively impacts sales.
Make sure your contest rules are clearly stated, as well as how participants can participate.
4. Create a Compelling Challenge
Let's say you sell fitness products. An effective way to engage your audience is by creating a challenge that excites and pushes users physically or creatively.
Many fitness content creators, for example, design a multi-day fitness challenge wherein users can participate and share their progress on their social media accounts.
You can find ways to integrate free challenges for your customers.
This gives you the ability to curate potential content for your marketing channels as well as engage audiences in new ways.
And that’s not all. If your challenge is truly exciting for consumers, it even stands a chance to become viral, further increasing brand awareness and retention.
5. Offer Your Customers a Reward
Producing high-quality content isn't easy. Even experienced marketers have difficulty with this. Take a moment to imagine how much effort it takes your customers to create content on their own.
Providing them with a discount, gift, or reward for their time will help you build a stronger relationship with your audience.
Besides, you won’t lose much when nurturing audience bonds.
Before long, you’ll be getting customer generated content even without incentives – because your fans are loyal enough to talk about your brand online on their own.
6. Offer a Free Product in Exchange for Authentic Images and Videos
People who are passionate about your product are the best at showcasing its benefits. Offering a free product and asking them to take photos and videos in exchange for unique content will help you generate unique user created content, besides that, you have the opportunity to test your product and learn more about its effectiveness and what can be improved.
In exchange, you get content you can use in each campaign, and it will help your brand stand out from the crowd.
3 User Generated Content Examples From Marketing Campaigns That Went Viral
1. Coca-Cola: the “Share a Coke” campaign
In 2011, their marketing department decided to put on their bottles 150 of the most common male and female names in Australia.
The idea was to encourage people to share a Coke with their loved ones.
And people went crazy about this trend.
Social media was filled with thousands of photos of people sharing personalized bottles.
The idea was welcomed in 80 other countries worldwide, and people got really excited.
What can you learn from Coca-Cola?
Find a concept to convince your community to share your product with their loved ones and show their reactions on social media.
2. Apple’s #ShotoniPhone Campaign
Apple realized that their customers were not satisfied with the average camera capabilities of pictures in low lights.
So they launched a campaign called “Shot on iPhone.”
Apple wanted to recover this lost trust and restore attention to what makes its iPhone so special: its camera.
The pro users were taking photos in low light with their iPhones, then posting them online for others to see on YouTube under “Shot on iPhone.”
What can you learn from Apple?
Find that common problem that people have with products in your niche. Then create a concept to share the idea that your product doesn't have this issue and make it viral on social media.
3. La Croix – UGC marketing on social media
Streams of La Croix sparkling water are filled with content produced by people who clearly love their product.
And even if the material comes from a range of authors, La Croix is able to keep its distinctive brand aesthetic.
La Croix does this by giving away branded items, like shirts or caps, and by making interactive displays that interest people.
What can you learn from La Croix?
You can offer branded additional products that are unrelated to your product, but people from your audience would love them and would show them off on social media.
Leverage the Power of Customer Generated Content in Your Amazon Business
In order to attract more clients, engage them, win their trust, and transform them into loyal active promoters of your business, rethinking your marketing strategy and focusing on user created content can have a huge impact on your numbers.
Today, more than ever, we strongly believe that UGC is more than just a passing trend. It taps into the emotional intentions behind purchasing decisions, as people seek genuine connections and experiences.
If you want to leverage UGC in your marketing strategy, check out our Exclusive User-Generated Content Service.
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