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Prime Day 2024: Top Tips to Supercharge Your Amazon Sales
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The Amazon Prime Day season is back, and ambitious e-commerce sellers shouldn't miss this out.
So get ready for two of the most awaited days for sellers but also for customers!
It pays to start early, gearing up for this special day, since it's one of the biggest shopping events of the year:
✅ The first day of Prime Day 2023 was the single largest sales day ever on Amazon.
✅ Prime members purchased more than 375 million items worldwide on Prime Day 2023.
✅ Prime Day 2023 was the biggest sales day for third-party sellers, whose sales outpaced Amazon’s retail business.
Buckle up because, if you want to prepare for a profitable Prime Day campaign, this blog post can give you some powerful tips to get you started on the right track. But first of all, let’s see:
What Is Amazon Prime Day?
During Amazon Prime Day, a two-day shopping event exclusively for Amazon Prime members, Amazon and its third-party sellers offer huge discounts on a wide variety of products.
Founded in 2015, Prime Day is Amazon's summer sale. It was a one-day event celebrating the company's 20th anniversary. Over the years, the sale has developed into a two-day, annual event in which Amazon discounts thousands of products.
There are many benefits for brands as well as customers during Prime Day. The huge deals during this period bring in more customers than usual to Amazon, resulting in higher sales for third-party brands. If your brand and customer service impress them enough, these Amazon shoppers can become repeat customers.
When Is the Next Prime Day?
There is no official announcement about the date of Amazon Prime Day 2024, but it is expected to take place over two days in July.
Prime Day last year took place on Tuesday, July 11th-12th, whereas Prime Day in 2022 was scheduled on July 12th-13th.
So if you haven't prepared already, now is the perfect time to start. Get your brand ready for Prime Day before it begins by keeping it clean, presentable, and ready to impress the thousands of new customers who will flock to Amazon during this summer event.
5 Expert Tips to Skyrocket Your Sales on Prime Day
1. Make it easy for customers to save
Create several enticing deals, discounts, and promotions for various listings during Amazon Prime Day to encourage potential customers to purchase your products.
Even third-party sellers without Amazon ads see sales rise. This is primarily due to an increase in traffic. While there is still the possibility of more sales during Prime Day, it is a wise idea to offer discounts, including:
- Prime Day Event Deals
Customers flock to Amazon during Prime Day because they know they will find great deals. Providing some can go a long way towards securing two profitable days.
- Prime Exclusive Discount
The Lightning Deals that Amazon offers during Prime Day are just one example of many deals you can offer. It is also common for sellers to offer Prime Exclusive Discounts.
You can get this discount if you're an Amazon Prime member. The discount price is crossed out, and a percentage shows how much customers can save.
- Coupons
Coupons are an easy way to tell customers you're offering discounts. Amazon coupons show up as green tags around the list price on your product detail page.
- Make a Promotion
With Seller Central, Amazon lets sellers like you make promotions like "buy two, get one free" and "buy one, get 50% off on the second one." You can also share social media promo codes with your audience.
2. Purchase inventory
Don't wait until Prime Day to start ordering stock. As a result, negotiate with your Amazon supplier or manufacturer to come to a mutually acceptable timeline.
Despite Amazon not yet announcing when Prime Day will begin, it's most likely (based on previous years) to happen somewhere in mid-July. Get your inventory ready to go before then to give yourself and your brand the best possible chance.
Additionally, if you're fulfilling your orders with Amazon FBA, you should ensure that your FBA capacity limits can handle the additional supplies you'll be ordering.
3. Improve Your Marketing Strategy
Improve your marketing strategy to let your potential Amazon customers find your compelling listings on Prime Day.
What makes a great marketing strategy? Take a look at these 3 tips that many highly profitable Amazon brands use:
- Take advantage of social media to boost your sales.
Your Instagram, TikTok, YouTube, or other social media presence can help you reach a whole new audience.
Social media posts, Instagram stories (Instagram only), and short videos let your audience know whenever a big sale happens! Here's how you can improve your social media presence as an Amazon seller.
- Don't forget about Amazon Posts during Prime Day!
It's a great way to show off your products to people ready to buy. Here are more tips and tricks on how to create Amazon posts that boost your sales.
- Increase your product’s organic ranking, enabling it to be seen by more shoppers. In the following paragraphs, we'll show you how.
4. Optimize Your Listings
Any big e-commerce sale or event should consider listing optimization. Amazon customers talk about discounted prices most often, but product listing optimization can make or break your sales.
To optimize your Amazon listing, here's a 7-point checklist you can follow:
1. Product Title
- Limit the title to 200 characters
- Add high-volume, relevant keywords
- Use pipes (|), dashes (-), etc. to break the title to improve readability and avoid confusion
- Mention all the necessary details: brand name, model number, color, quantity, size, etc.
- Add the USP (Unique Selling Point) of the product
- Don’t capitalize the entire title
- Avoid information overload
- Don’t add HTML tags or special characters to the title
- Refrain from using subjective adjectives such as great, awesome, fantastic, etc.
- Avoid overstuffing keywords in the title
- Avoid trivial aspects such as Free Shipping, etc.
2. Product Images
- Bright white light is best for taking photos
- Backgrounds should be white
- Align the product in the center of the image
- Add multiple views to a single product
- Use high-resolution images to get a better zoom-in view
- Don’t use watermarks, text, logos, and other distracting elements
- Avoid including accessories and props in the primary or main image
- Infographics may accelerate sales
- Use JPEG (.jpg) file format for the images
- Refrain from showing accessories and similar products you aren't selling
3. Product Descriptions
- Write concisely and highlight the most important points
- Add essential product details, such as brand name, size, color, model number, compatibility, series, etc.
- Check for grammatical errors or spelling mistakes
- Leverage engaging Amazon A+ content to boost sales
- Don't include promotional or shipping information in your description
- Don’t use HTML tags, special characters, or symbols in the description
- Avoid using subjective or time-sensitive terms such as ‘great value’, ‘hot selling’, etc.
- Capitalize the first letter of every sentence for better readability
- Refrain from adding an email or web address
4. Product Price
- Keep an eye on your competitors' prices in real-time
- Try to keep your prices competitive while still being profitable
- Reprice your products as and when required, based on price fluctuations observed, especially during special events or occasions
- Do your research well to avoid too many price adjustments at a given point in time, especially when you have an extensive product catalog
5. Keywords
- Add the primary keywords that haven't been included in the title of the product
- Use secondary keywords or search terms as well
- Indicate the applications and variants of the products as well
- Don't repeat brand names that Amazon usually picks up automatically
- Don’t add keywords that have already been incorporated in the product title
- Avoid mentioning the seller's name
- Don’t include subjective terms such as ‘on sale’, 'top ', ‘available now’, etc.
6. Product Reviews
- Leverage emails, order shipments, Amazon’s Early Reviewer Program, or even Amazon Vine Reviewer Program to get reviews for the product offered
- Monitor and revert to customer reviews regularly to understand how you can improve your products and build a positive reputation on Amazon
- Focus on customer satisfaction to thrive in business
7. Product Categorization
- Choose the right categories and subcategories for your products
- Review the existing products and make sure they fall under the relevant categories
- Focus on matching product SKUs with the respective categories and placing them with the right set of attributes to ensure accurate search results.
5. Boost Your Visibility and Sales with Product Testing Campaigns
70% of Amazon shoppers never even leave the first page of search results!
Picture how many sales you can take from your competitors that stay on the second page.
🔥 That's why your brand must secure a spot on top searches during Amazon Prime Days and beyond.
And Amazon Product Testing Campaigns can help you achieve that.
This is a powerful strategy to gain insights and feedback on your products before Prime Day. By engaging real customers to test your products, you can gather valuable data on user experience, product satisfaction, and potential areas for improvement, while also skyrocketing your product ranking.
How Amazon Product Testing Campaigns Help Boost Sales:
✅ Boost Visibility and Sales:
Product Testing Campaigns help your products get noticed. By accessing feedback from real customers, you can optimize your listing and help it rank on specific keywords. This, in time, increases your sales and visibility.
✅ Understand Your Audience:
These campaigns provide deep insights into your target audience's preferences and expectations. By understanding their needs, you can tailor your offerings to better match customer demands.
✅ Identify Areas for Improvement:
Rather than discovering product flaws from dissatisfied customers, product testers offer constructive feedback that allows you to make necessary adjustments before the big day.
✅ Enhance Listings:
Feedback from testers can help you improve your product listings, photos, and overall shopping experience, making your products more appealing to Prime Day shoppers.
✅ Build Social Proof:
Early testers often become brand advocates, spreading the word about your products and increasing brand awareness and social proof, which are crucial for driving sales during Prime Day.
Interested in learning more about Product Testing Campaigns? Here’s how you can get started.
Leverage Amazon Prime Day to Boost Your Profit
Prime Day gives your brand a great chance to increase visibility and sales. Leveraging Product Testing Campaigns can provide crucial insights, higher position, and improve your product listings, giving you an edge during Prime Day.
Once you've secured your rankings, your only concern will be ensuring having enough stock, having a well-crafted pricing strategy, and providing top-notch customer support.
Don't miss out on this incredible opportunity to maximize your results on Amazon Prime Day.
Start preparing now and get ready to take full advantage of this huge shopping event with intelliRANKS’s FREE Product Testing strategy.
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