Build Your Brand with Real People, Real Influence
Mega-influencer posts are expensive and impersonal. Micro-influencers — with their tight-knit, trusting audiences — consistently outperform on engagement, authenticity, and conversions. We connect your brand with the right ones.
Why Micro? Because Authenticity Scales Better Than Reach
When a micro-influencer recommends your product to their 15,000 loyal followers, those followers trust that recommendation the same way they trust a friend. That trust doesn't exist with a celebrity pushing 50 sponsored products a month.
We manage your entire influencer program — from finding and vetting creators in your niche, to briefing, content review, and campaign reporting. You approve the content, we handle everything else.
Why the Micro-Influencer Model Works
The data consistently points in one direction: smaller audiences, more authentic voices, and niche relevance win in the attention economy.
Higher Trust Than Traditional Ads
Consumers trust recommendations from real people far more than brand ads. Micro-influencers have authentic relationships with their followers — and their product recommendations convert accordingly.
Better Engagement Than Big Influencers
Micro-influencers (1K–100K followers) consistently outperform mega-influencers on engagement rate. A smaller, niche audience means higher relevance and more genuine interactions.
Cost-Effective Social Proof at Scale
Instead of paying $50K for one celebrity post, work with 50 targeted micro-influencers for a fraction of the cost — and get authentic UGC content you can repurpose across all your channels.
Reusable UGC for Your Brand
Every influencer post becomes a brand asset — real photos and videos of your product in authentic settings, usable in ads, Amazon listings, social media, and email campaigns.
Real Campaigns, Real Results
A sample of what our micro-influencer campaigns look like in practice — authentic content that drives real engagement.
How the Program Works
A fully managed 5-step process — from brief to live posts, we handle everything.
Brand & Product Brief
We learn your brand voice, target audience, campaign goals, and product details. This shapes influencer selection and content guidelines.
Influencer Selection
We identify and vet micro-influencers from our network — matching follower demographics, niche relevance, engagement rate, and brand alignment to your campaign.
Outreach & Negotiation
We handle all communication, negotiation, and agreements with influencers. You don't deal with any of the back-and-forth.
Content Creation & Review
Influencers create their content following your brand brief. We review posts before they go live to ensure alignment with your guidelines.
Campaign Live & Reporting
Posts go live across Instagram, TikTok, and other platforms. We track reach, engagement, and link performance and send you a comprehensive campaign report.
Frequently Asked Questions
What's the difference between a micro-influencer and a macro-influencer?
Micro-influencers typically have between 1,000 and 100,000 followers. Their audiences are smaller but far more targeted and engaged. Engagement rates for micro-influencers average 3–8%, compared to 1–2% for accounts with millions of followers.
Which platforms do you work with?
We work primarily with Instagram and TikTok, where product-focused micro-influencer content performs best. We can also extend to YouTube Shorts, Pinterest, and Facebook depending on your target audience.
Do I own the content the influencers create?
Usage rights are negotiated as part of each campaign — we always aim to secure at least 6–12 months of repurposing rights so you can use the UGC in ads and other marketing materials.
How many influencers will participate in my campaign?
This depends on your budget and goals. Minimum recommended campaigns start at 10–15 influencers for meaningful coverage. We scale up to 50+ for larger awareness campaigns.
How long does a campaign take from start to finish?
Typically 3–5 weeks from brief to all posts live: 1 week for selection and outreach, 1–2 weeks for content creation and review, 1 week for the posting schedule.
Can this help my Amazon ranking?
Yes — when influencer content drives real external traffic to your Amazon listing, it generates the kind of external click-through signals that positively influence Amazon's A9/A10 ranking algorithm. We can pair this with our Product Testing Campaign for a combined organic ranking push.
Ready to Build Real Brand Presence?
Get in touch. We'll map out a micro-influencer campaign tailored to your brand, niche, and goals — and show you exactly what results to expect.