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Mastering Keyword Strategies: How to Unlock New Opportunities with Helium10 Keyword Analytics
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Understanding how shoppers search is one of the most powerful advantages you can have as an e-commerce seller. By digging into keyword analytics and research, you can uncover high-traffic opportunities, long-tail variations, and even unexpected product ideas hiding in plain sight. Whether you’re launching a new product or looking to expand your existing catalog, keyword data can guide smarter, more profitable decisions across both Amazon and Walmart.
In this blog, we’ll walk through keyword research strategies using yoga mats as our niche example—demonstrating how to find loosely related terms, assess keyword trends, and identify gaps your competitors might be missing.
Strategy 1: Discover Loosely Related Keywords for Expansion
Let’s say you're already selling a product like a premium yoga mat. You know your main keyword might be something like "non-slip yoga mat." But how do you go deeper?
Open up Helium 10’s Magnet tool “Find Suggestions” and type in your seed keyword—e.g., yoga mat. You’ll likely pull up thousands of related keywords. Now apply a filter—say, search volume of 400+—to narrow it down.
Here’s where the gold is: you might stumble upon keywords like:
- Yoga mat bag with strap
- Eco-friendly workout accessories
- Stretching mat for seniors
- Meditation floor mat
These aren’t your main keywords, but they’re loosely relevant and might bring in new customers. Imagine getting indexed for 50 of these lower-competition terms. Even if each one only nets you a sale or two a month, that’s potentially 100+ extra orders with minimal effort.
Strategy 2: Analyze Keyword Performance at a Glance
Now let’s say you have a list of keywords, perhaps gathered from Google Trends, Pinterest, or even your own brainstorming session:
- Yoga mat for kids
- Meditation cushion
- Acupressure mat
- Cork yoga mat
Rather than analyzing each individually, use the “Analyze Keywords” tab in Magnet to upload all 10–200 keywords at once.
From there, you’ll get:
- Search volume
- Search volume trends
- Title density
- Amazon recommended rank
This is perfect when you're considering branching into a new category or creating a product bundle.
Strategy 3: Identify Root Keywords in Bulk Lists
When working with long keyword lists, it's hard to identify common threads manually. Use the word frequency widget in Magnet after pasting in up to 200 keywords.
Example: You paste in your competitors' top 150 converting keywords. The word frequency tool shows:
- “yoga” appears in 70 keywords
- “mat” in 62
- “eco” in 15
- “non-slip” in 10
This tells you the most dominant themes, so you can create broader PPC campaigns, optimize listings, or build product messaging around these roots.
Strategy 4: Find Long-Tail Keywords by Root Word
Let’s say you want to explore long-tail opportunities starting with “yoga mat.” Type that into Magnet, then filter for keywords containing “yoga mat”. You’ll discover terms like:
- Yoga mat with alignment lines
- Yoga mat for hardwood floors
- Travel yoga mat foldable
- Thick yoga mat for bad knees
Now sort by search volume or title density. If there’s low competition and healthy demand, you might just find your next winning product variation.
Strategy 5: Spot Trending Keywords Fast
Within your search results in Magnet, click to sort by “Search Volume Trend.” This will show the biggest gainers in search interest over the past month.
Example trends from the yoga mat space:
- Cork yoga mat — up 180%
- Minimalist workout gear — up 120%
- Yoga mat towel combo — up 95%
Jumping on trending keywords early can help you ride the wave of buyer interest before the competition catches on.
Bonus: Compare Keyword Trends Across Platforms
Want to go multi-channel? Click on the search volume icon next to a keyword in Magnet to see:
- Amazon trend history
- Google Trends graph
For example, “yoga mat for travel” might spike during summer months across all three platforms. That’s a sign you should optimize your seasonal PPC campaigns accordingly—or even create seasonal listing content.
Strategy 6: Target Niches with Distributed Click Share
Some keywords are dominated by one or two big sellers. Others are wide open. With Magnet, use the Brand Analytics filters:
- Set total conversion share of top 3 listings to a max of 15%
- Set a minimum click share to 1%
This reveals keywords where no single listing dominates. It’s a low-barrier opportunity for new or smaller sellers to sneak in and grab market share.
Example: The keyword “yoga starter kit” may show that top sellers account for only 12% of conversions. That’s a niche with room to compete.
Final Thoughts
Whether you're diving into keyword analytics for an existing product or exploring potential new niches, these strategies will give you a strong competitive edge. Don’t just let this information sit—open up Magnet, test out what you learned, and start uncovering hidden gems in your market.
Ready to take action? Unlock the full power of Helium 10 and start discovering profitable keywords today—grab our exclusive discount here and save on your subscription!
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