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How To Improve Amazon A+ Content For Conversion on Amazon FBA?

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You have achieved a great feat! You have completed the steps to register your brand with Amazon, launched your own Amazon store, and established a direct channel of connection with potential customers.


Reading this probably gives you a head start on learning how Amazon A+ Content (formerly known as Enhanced Brand Content) may improve product performance, increase conversion rates, and drive sales.


How about we pause for a moment to admire the incredible impact that A+ Content may have on your product listing and sales?

How to Get Your Content Rated A+ on Amazon FBA

Here are a few easy ways to help you make A+ content while still following Amazon's guidelines.

Develop Traffic-Converting Content

With Amazon A+ Content, marketers get greater exposure and more people to interact with their message. Do not let this chance pass you by. Avoid using a cookie-cutter approach by writing unique descriptions for each product based on its intended users.


Highlight each item's Unique Selling Point. Another option is to think of a story in which you describe your product as the answer to a problem that your target audience is experiencing. Your product description doesn't need to be wordy to tell a tale. You ought to maintain maximum concision.


Use visuals to express the heart of your brand and the value of your product; after all, a picture is worth a thousand words. Additionally, make use of attention-grabbing icons and headers to emphasize important details.


As they scan your listing, buyers will be able to view the key aspects. If somebody wants more information, you may always add extra text.

Review The Feedback From Your Customers

If you're stuck for words to describe your product, read some reviews. You might not have thought of all the uses and benefits of your product until you read customer reviews. You can also learn a lot about what details are lacking from your listings from negative reviews.


The use of Amazon Sponsored Ads can increase traffic to your listing once you have optimized the product description with the use of customer reviews and Amazon's 'Manage your Experiments' work.

Cross-Sell With It

Amazon A+ Content provides a few chances to advertise other product listings and boost sales. A comparison chart module is a good place to start when showcasing different products. The aforementioned case study featured Fitbit's smartwatches throughout multiple versions.


Retailers may find this useful for upselling products. However, complementary products can also be showcased using this function. Your workout equipment, such as treadmills, rowing machines, and cross trainers, may be on display if you were a fitness product vendor.


Shoppers can also find links to additional product pages in these comparison tables. Connecting your content to the 'From the brand' area is another option. Here you can showcase related products that your consumers often buy together.

Follow 7 Tips on Amazon FBA

Maintain a Consistent Brand Image for Your Customers

Think about the primary motivators for customers to click the "Add to cart" button and approach your A+ content from their perspective.


By providing answers to the questions asked in your listing, you give buyers a better idea of what they're getting. One way to ensure that your product descriptions are complete is to read customer reviews.


When you sell a story, you make your product seem more like an accessory to a customer's way of life rather than a just commodity. Use the content as a roadmap to lead customers through the sales funnel and convince them to purchase by demonstrating the positive impact the product will have on their daily lives.

Monitor The Competition

Get a leg up on the competition by studying their moves. If you want to know what your competitors are talking about in their niche, look at their reviews and the questions their consumers have asked.

Invest in High-Quality Images

The pinnacle of customer retention images should show the product in action, with actual people using it. Use brand assets that boldly convey your brand story and think of Amazon A+ Content as an investment.


Do excellent Amazon product photography for all of your marketing needs.

Make Sure Your Product Pages Aren't Overloaded

Be as simple and direct as possible with your writing. Too much information in a template can make your page difficult to navigate and put off potential customers.

Try Out Different Techniques

Just like any other aspect of a product listing, A+ Content needs to change and develop as we learn more about how shoppers interact with it. Amazon product creatives offer an A/B test so you can see what your audience prefers.

Upload Videos to Your Amazon Listings

Amazon listing images and videos allow you to quickly convey the product's worth in a way. Aside from that, the video needs to address the major concerns of shoppers and show how your product may help them.


Three video ideas to get you started if you're stuck on the concept for your first video:

  • Complex or creative items are perfect for an explainer video. Customers will have a better purchasing experience because it shows them how your product operates.
  • If all you have are still photos of your products, a product display video is a fantastic alternative. It lets you showcase your goods from different angles while highlighting its important features with animated text.
  • Producing brand story videos is a great way to make your business stand out. A brand story video can be a game-changer in a market where your items are nearly indistinguishable from the competition.

Optimize Your Image Files

Use clear, high-quality photos consistently across your Amazon A+ Content to improve the look of it.


Performing Amazon product photography is the surest way to lose the trust of potential customers in your industry. The entire brilliance of your product can't be enjoyed, and it lowers the quality of your brand.

  • Uploading high-quality photos to your Amazon listings is just one more way to reach out to customers.
  • Uploading listing images twice the size Amazon requests will sharpen them. This means that the least size you can utilize is 220:220 pixels, which is the exact specification they are asking for.
  • Provide a file with dimensions of 440 by 440 pixels. Regardless of the size of your device, from the tiniest smartphone to the largest desktop monitor, your image will seem sharp.

Remember to Include Keywords

You don't have to stuff your Amazon listing with keywords, but you can boost your SEO for Google search results by using keywords in your A+ content modules.


To do this, include relevant keywords to as many text boxes as possible, including the alt text, while maintaining natural and easy-to-read language to increase customer engagement.


Rather than using long blocks of text, we frequently advise clients to use their modules with short, engaging language and icons. A lot of buyers won't read every word of a product description to find the details they need to make a payment.


While keywords may bring visitors to your page, making your content easy to read and providing excellent customer service will earn you conversions. Give them all the information they need to make an informed decision about your company.


Remember that Google has its laws about keywords. Here you can use heavy-traffic keywords many times without Amazon penalizing your listing. Bear in mind that Google can punish you if you overuse them.

Make a Social Statement

Pick a social message that represents your brand well and put it on the product page. As an example, 85 percent of buyers would rather support a company that gives back to the community.

Incorporate FAQs

A frequently asked questions (FAQ) section might be a lifesaver when it comes to answering typical inquiries from prospective customers. If you want your Amazon A+ material to help customers make a well-informed purchase, you should address frequently asked questions and provide answers to them.

Wait for Approval After Uploading Enhanced Brand Content

After you've mastered the art of choosing and making Amazon A+ content modules that your consumers will love, it's time to post them to Seller Central.


You will need to patiently wait for Amazon to approve your Amazon A+ material when you upload it. To check for prohibited language and ensure that your content follows their requirements, they examine it.


You can promote your products with fresh, beautiful listing images that create a story if you into this limited group of brand owners with upgraded product descriptions. However, approval can take up to seven days. We think it's a great investment up front!


Lastly, monitor the performance of your A+ Content so you may make adjustments as needed. To find out what parts of your material are producing good results and what parts could use some work, keep an eye on metrics like the views-to-conversion rate or keyword rankings.


If you implement the correct optimization strategies, your listing should rise in the Amazon search results, attracting more visitors and, ideally, buyers.

Some Amazon FBA A+ Content Dos and Don'ts

Use Branding Consistently

Confirm that all of your top-notch material uses your brand's colors, typefaces, and logos evenly. Understanding your brand's value, earning your customer's trust, and fostering lasting connections all require consistency.

Combines Feedback from Original Users

Add high-quality reviews and ratings from satisfied customers to your A+ material. Trust and trustworthiness among potential buyers are boosted by detailed product reviews written by your current customers. Further evidence of the product's quality can be provided by including excerpts from customer reviews.

Invest in Professional Content Creators

If you want outstanding material, it's best to hire experts, according to many e-commerce gurus. These experts can improve your A+ material so that it is more interesting, useful, and optimized for viewers.


Your brand can reach new heights and establish its niche in the market with their assistance. For more information about our first-rate content production services, contact us right away.

Highlight Corresponding Items

Make use of your A+ content to cross-promote relevant products from your Amazon storefront. As a result, they are more likely to look into other products from your business.

Improving Performance on Mobile Devices

Make sure your Amazon listings are mobile-friendly. Your content needs to be mobile-friendly so that customers can shop on the go using their smartphones and tablets.

Don’t’s

Not Optimizing Content In All Available Space

Marketing your goods and answering customer inquiries are the two main purposes of including product data in your listing. The number of characters you are allowed to use in your material is subject to category and vendor/seller status restrictions.


You can find the latest information in Amazon Seller Central or Vendor Central. On the other hand:

  • You can use up to 500 characters per bullet point to highlight five different aspects of your product.
  • Each of the seven bullet points describing a vendor's goods can have up to 250 characters.
  • There is a character limit of 2000 for a product description.
  • No need to max out each field (and rarely should). Customers skim and won't read lengthy novels. Make use of this space.
  • Talk about your product's benefits, how-tos, and competitive edge. This is necessary if your product costs more than competitors. It may be eco-friendly and durable. Customers only know what you say. Leaving information out might raise return rates, customer service calls, and dissatisfied customers with unfavorable evaluations and ratings.
  • Your material is not optimized properly if it consists of a short product description, two one-sentence bullet points, and no further elements.

Creating Content For Every Child ASIN Without A Difference

Although it is more closely related to product setup, this Amazon feature can have a significant influence on your listing optimization. If your product comes in multiple colors, flavors, sizes, or pack sizes, all of the details should be on one page.


This means that there should be one parent product with many children. The parent level is another important place to optimize. Separate parent ASINs shouldn't contain content that differs by color or size. Methods for configuring your items should be carefully considered.


On the same product detail page, for instance, there should be two identical shirts, one blue and one red, with the only differences being the color and size options. Together, they may enjoy the benefits of data such as keywords, reviews, ratings, frequently asked questions and more. Your content is not optimized if you have multiple product pages with different materials.

Forgetting Hidden Keywords

When adding data to a product's backend, the hidden keywords field is where it's at. Neither customers nor competitors, or anybody else, can see it. Use this space to include keywords that didn't naturally go with your other product details. Common misspellings, synonyms, pertinent associations, etc., might be part of your list.


You may enter up to 250 characters in this box. Put them to good use! Consider these hidden keywords: "children's art supplies colored craft pencil set kit kids gift idea" and similar phrases if your offering is a set of colored pencils.


Of course, this area has its own set of regulations and best practices; stick to them. Your material isn't optimized properly until you use the hidden keywords field.

Using Error-Filled Content

You want to present yourself in the best light possible whenever you promote your product. Before you upload anything, make sure it's error-free. Grammar and spelling errors reflect poorly on your professionalism and authority, thus you should avoid them at all costs.


Maintain a constant voice for your brand. Also, be familiar with the regulations so you don't break Amazon's laws. Sales will undoubtedly suffer if you get a listing removed or have your account suspended. Your material isn't optimized properly unless you've reviewed and published your best work.

Avoiding Optimized Product Images

Normally, Amazon will display six photos and a video for each product. However, at this time, video is only accessible to vendors or sellers. Your primary product image ought to be crisp and clear, with the object occupying 80% of the available area against a white backdrop.


Put your product in front of potential customers' eyes by making good use of this area. An image is more expressive than words alone. This is the perfect place to reach out to customers with lifestyle pictures, writing, infographics, and more.

Not Keyword-Rich Content

It has been previously stated that keywords form the basis of Amazon's A10 search algorithm. You must include keywords in your material often. Products won't show up in search results unless they are relevant to the terms people are using to find them. And nobody will buy it.


Having a list of pertinent keywords is essential before production of any material. Search engines, third-party keyword tools, observing the competition, etc., are just a few of the numerous methods available.


You would know you need to include the phrase "kiddie pool" in your content if, for instance, you are selling an inflatable swimming pool and your research shows that it is a top-searched term.


Instead of using "kiddie pool" or "swimming pool" anywhere in the title, you should call it a "water play center." This will ensure that your material is optimized correctly.

Keyword Stuffing Content

When companies unnaturally cram their material with keywords, they are engaging in keyword stuffing. At all times, make sure your material is easy to read and understand for your customers.


Even though a random string of terms could increase your search engine rankings, it won't help you convert visitors into buyers once they reach your page because this is the data consumers use to make a purchase choice.


Also, your product will remain hidden if it is not converting. Keep in mind that the core principle of Amazon is providing excellent customer service. If your title is “Intex Kiddie Pool Outdoor Toy Summer Fun Best Cheap Deal on Amazon Pool for Kids Toddler Pool Easy Set Up Inflatable,” your content is not optimized.

3D Visualization on Amazon FBA

Both the text and the images make a big difference in the success of A+ content. One way to increase engagement and sales is to use clear and compelling language to describe the product's benefits.

  • Another way is to use listing images to show how the product is different. You can get a 10% boost in product conversion rates with an optimized A+ content page.
  • The focus of Amazon marketers and sellers should thus be on creating A+ content that converts heavily. 3D visualization is extremely helpful in this sense.
  • For Amazon A+ content, brands are starting to use 3D product renders instead of 2D pictures because of the limits of 2D in terms of detail, perception of scale, and angle coverage.
  • Photorealistic 3D, on the other hand, allows for full product visualization by simulating real-life interaction.

How To Automate A+ Content Push To Amazon FBA

For firms that sell a lot of products and don't have time to manually send the enriched data to Amazon, owning improved rich information like A+ content isn't enough. Depending on the needs of brands, there are various ways to automate this labor-intensive and prone-to-error manual process.


When it comes to automating the push of A+ content to Amazon, these are some of the most common demands from companies.

Type 1: Brands Want To Push A+ Content From PIM Or DAM To Amazon.

While many brands do have a PIM system in place, the problem is that many of these systems do not provide a way to distribute data to various markets.


A brand's product listings and other Amazon APIs can be automatically pushed. After that, the Amazon Selling Partner API will make it easy for companies to manage their product listings and A+ content.

Type 2: Sellers Wish To Push A+ Content From Cloud Storage To Amazon

Even if a brand's digital assets are stored in the cloud, they can still send Amazon-enriched product data (A+ content). They also have a data transformation feature that can adapt brand information to fit Amazon's taxonomy.

Bottom Line

Don't forget that all Amazon Sellers can benefit from this strong material, and once produced, the page will stay linked to the products among Marketplace owners.


Use your creativity to make your things look like gems!

Who knows?

You might experience overnight revenue gains!

Roll on expert insights for Amazon sellers with Amz One Step!

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