GTIN stands for Global Trade Identification Number which is also known as product ID. The GTIN number is a unique number to identify each and every product that is sold on the Amazon platform. GTIN is the product id (label) that can be found on the product cover or packaging in form of a barcode label.

In this article, we will present in detail how you can apply for GTIN exemption, step by step if you are a seller on Amazon.

After registering your account on Amazon every seller has to follow this process for their product listing. So when your product doesn’t have UPC, EAN, ISBN, or UPC code, you can apply for GTIN exemption under a particular category. But before you do that, there are things you need to check first.

Check your product in Amazon Catalogue, if the product already exists on Amazon. Just click on add your offer on the existing detail page without GTIN and list the product. After 5 minutes, the product can be seen under the manage inventory tab on Seller Dashboard.

If your product is not available on Amazon or if you are trying to list a new product in Amazon Catalogue, then go ahead and request the GTIN exemption Process. i.e. – Private label products.

So basically Amazon accepts product listings in form of GTIN Exemption and sellers will not need to add UPC, EAN, or ISBN codes.

Before applying for GTIN exemption application, make sure you have the below information ready.

If you are the brand owner, manufacturer, or publisher: Product name (title of the product) and a minimum of two (up to nine) images of the product on white background captured from a different angle with product packing.

If you’re not a brand owner.
In such cases a letter from the brand owner, manufacturer, or publisher which is readable and clear (in English or the marketplace’s local language) containing the following information:

Name and contact information of the person who has written/issued the letter.
A statement that the brand does not provide a GTIN and the reason why.
Your physical address, phone number, email address, or website address.

First login to your Seller Central Account.

On the right side write “GTIN Exemption” in the help search bar. Click on the Exemption Application Page, click on the select button and provide a relevant category of your product in the next column write the name of the Brand. For unbranded products write “Generic” as a brand name. You can take multiple GTIN exemptions for particular brands or categories.