intelliRANK Blog
Amazon Sellers, You're Missing Out On This If You Don't Use Product Inserts
SHARE
Get the FREE 4-step Strategy Plan eBook
that will help you Increase your Amazon Sales immediately...
Amazon Sellers, You're Missing Out On This
If You Don't Use Product Inserts
Having access to Amazon's world-class fulfillment resources, extensive analytics, and global brand reach offers a world of possibilities.
Even amid these powerful tools, one key ingredient for effective marketing is missing: Sellers on Amazon are denied access to their customers' contact information.
While this protects shoppers' privacy, it poses a challenge to sellers seeking to expand their customer base. And yet, there is a solution sellers can use to access customer information without breaking Amazon's privacy policies.
And when you use it correctly, it can become a game-changing strategy for your e-commerce brand.
What Are Product Inserts?
Product inserts offer an Amazon-compliant method for marketing and brand building. Typically, in the form of cards included inside product packaging, these inserts range in size from business cards to postcards.
Here's what you can include in these inserts:
1. Extended Warranty or Rebate Offers
2. Gifts or Coupons for Future Purchases
3. Contests or Giveaways for Social Media Engagement
4. Product Use or Assembly Instructions
5. Tips for Optimizing Product Usage
When executed correctly, product inserts not only provide a unique marketing opportunity out of the box but also add a personal touch to your brand.
Why Should You Leverage Product Inserts?
The beauty of product inserts lies in their accessibility. You don't need to apply for them through Seller Central, hire a designer, or meet a specific sales threshold. The only requirement is that the product is ready to launch or close to being ready for market.
Before diving into product inserts, ensure that you've covered the essential steps in the Amazon seller prep path:
1. Amazon Product Research: Analyzing competitiveness, identifying market gaps, and selecting a profitable product in demand.
2. Amazon Keyword Research: Understanding the keywords shoppers use related to your product.
3. Amazon Listing Optimization: Creating a well-crafted product listing with compelling images and keyword-rich copy.
Your product should be almost ready to go live on Amazon before you consider incorporating inserts.
To check all these steps, we recommend you try out Helium 10. Helium 10 is the ultimate all-in-one software solution for Amazon and Walmart sellers.
If you need to identify a profitable product, discover keywords to target, optimize your listing, conduct outreach to ask buyers to write reviews, manage inventory, prevent coupon stacking, or streamline your PPC campaigns, Helium 10 has the best Amazon seller software tools for the job.
Use our Helium 10 coupon code to receive the best discounts on their monthly payment plan:
How To Craft Product Inserts with Portals
While designing packaging cards yourself is an option, the most efficient route is through Portals, an Amazon landing page builder you can access from Helium 10. Portals simplifies the creation of marketing materials, providing a hassle-free solution for Amazon sellers.
Portals allows Amazon sellers to create a dedicated landing page to showcase their products and business. This landing page serves as a hub for promoting your brand and tracking valuable customer acquisition data.
Drive Traffic to Your Landing Page through Product Inserts
The challenge is directing customers to your newly created landing page, and here's where product inserts play a crucial role.
By using Portals' custom size and design templates, you can create a distinctive product insert to lead customers back to your landing page and, importantly, build your email list.
Inserts may include special warranty offers, coupons, or even a custom QR code for tracking. The QR code can link to any URL, such as your Amazon storefront or your custom Portals landing page.
4 Main Goals of Product Inserts
When making your product inserts, keep these things in mind:
1. Collect customer information, such as email addresses
After you have these, you can run retargeting and upselling marketing campaigns.
2. Strengthen your branding and customer relationship
Use inserts to enhance your product branding. Make sure you personalize them with your logo, brand colors, and specific brand design.
3. Encourage repeat purchases
It’s much easier to win a purchase from an existing customer than from a new customer. Repeat purchases can help you reduce marketing costs while increasing your sales.
4. Increase positive reviews
Your customers are more likely to leave you a positive review when they receive an unexpected, genuine gift or a good deal from you.
Proactive marketing, centered around product inserts, paves the way for increased sales and enhanced brand recognition. By collecting customer contact information, you're building a valuable marketing list that can turn one-time buyers into loyal followers.
That’s why product inserts present a dynamic opportunity for Amazon sellers to engage with customers beyond the platform's limitations. When implemented strategically, they become a powerful tool in your marketing arsenal, opening avenues for brand growth and customer loyalty.
4 Popular Insert Ideas You Can Use
From e-books and guides to tutorials, the options are unlimited based on what kind of content you wish to offer. Here are 5 examples of the most common inserts businesses use in order to collect customers’ contact information.
1. A discount for the next purchase
“Save money on your first purchase! Sign up and get 20% off!”
You’ve surely seen this type of product insert a lot. That’s because it works.
Customers love discounts because they want the best deals possible. This makes discount codes the perfect idea for an insert.
2. E-Books and guides
This insert gives you the advantage that you can repurpose existing content, such as blog posts. For example, let’s say you sell yoga equipment, and you already have a series of blog posts about each essential accessory in yoga.
Creating an insert requires you to take 5-6 blog posts and add them into a PDF. Then give it a compelling headline, such as: “Top 5 yoga accessories every yoga lover needs to train at home.”
3. Video tutorials
Let’s go back to the yoga equipment example. You decide to offer a free introduction to beginner yoga training as an insert. In that case, it's more convenient if you give it in video format, so they can follow along.
Or if you want to offer more information about the product's features, with a video tutorial you can easily show off your product’s strong points.
4. Checklists and cheatsheets
You can use bullet points to summarize everything you want people to know when using your products. That’s the main purpose of checklists/cheatsheets.
Bonus points if you offer the checklist in a printable format, so people can physically tick off each item on the list as they complete it.
Exclusive Done-For-You Offer to Profit from Amazon Product Inserts and Email Marketing
What if I told you there is a simple way you can profit from the power of Amazon product inserts and email marketing into your business, without doing all the work yourself?
Introducing our brand-new exclusive service for Amazon sellers who want to begin email marketing using a highly effective done-for-you solution that captures email addresses through Amazon Product Inserts and nurtures customers.
Basically, you get everything you need to start and profit from this strategy from scratch at an exclusive price if you are ready to make this step together with our team.
To learn more about this, contact us at office@intelliRANK.info
FOLLOW US ON SOCIAL MEDIA
JOIN OUR BUSINESS EDUCATIONAL NEWSLETTER
© Copyright 2025 - intelliRANK.info - All rights reserved. Terms of Service. Cookie Declaration.
