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A Step-by-Step Plan for Amazon Sellers to Crush Prime Big Deal Days in 2024
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Prime Big Deal Days are quickly becoming one of the most anticipated sales events for online sellers. Following the immense success of Prime Day, Amazon introduced a second major sales event in October, giving sellers yet another chance to reach millions of Prime members before the holiday shopping season kicks off.
For many sellers, Prime Big Deal Days represent a golden opportunity to maximize visibility, boost sales, and get ahead of the competition.
In 2023, the two-day Prime Big Deal Days event resulted in millions of dollars in sales, with independent sellers making up a significant portion of those figures.
Source: amazon.com
It’s clear that the event is here to stay. And if you want to make the most of it, you need to start preparing now.
In this guide, we’ll break down everything you need to know about Prime Big Deal Days in 2024, from selecting the right products to sell to creating effective promotions and optimizing your listings.
Plus, we’ll discuss how testing Amazon products can help you gain visibility and outperform the competition during this high-traffic event.
What Is The Prime Big Deal Days?
Prime Big Deal Days are a seasonal extension of Prime Day, designed to give Prime members exclusive access to some of the best discounts and offers on the platform. Introduced during the pandemic in 2020 and solidified as an annual event, the fall deals are typically held in October, just ahead of the holiday shopping rush.
Prime Big Deal events offer a chance for sellers to reach shoppers looking to score early holiday deals, purchase big-ticket items, and take advantage of Amazon’s exclusive promotions.
With tens of thousands of active buyers searching for the best deals, sellers who prepare effectively can see a significant boost in traffic, sales, and brand visibility.
How to Prepare for the Prime Big Deal Days Event?
1. Plan Your Product Selection
One of the first steps to preparing for this event is deciding which products to promote. Choosing the right products is crucial, as some categories perform better than others during seasonal sales events.
- Analyze Past Sales Data: Start by reviewing your sales data from previous Prime events, including Prime Day and Prime Deals. Look for patterns in the types of products that performed well, and analyze customer behavior to understand which items are likely to sell during the fall event.
- Consider Holiday-Ready Products: Since these deals occur close to the holiday season, consumers are often looking for gifts, big-ticket items, and essentials for holiday gatherings. Popular categories during the 2023 Prime Big Deal Days included electronics, home goods, toys, and personal care products. Think about stocking up on products that align with these categories.
- Stay on Top of Trends: Use tools like Helium 10 to track trending products and market demand. This tool can help you identify products that are gaining traction and provide insights into what customers are likely to be searching for.
2. Optimize Your Inventory Management
Proper inventory management is essential to ensure you have enough stock to meet demand without overstocking products that may not sell. Here’s how to manage your inventory effectively in preparation for the event:
- Forecast Demand: Look at previous Prime Day sales and similar events to estimate the demand for your products during the fall sale. This will help you avoid running out of stock or over-ordering inventory.
- Amazon FBA Capacity Limits: Amazon’s FBA capacity limits can be challenging, especially during major sales events. To avoid stockouts, consider a hybrid strategy where you offer both FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) options for your products. This way, if your FBA inventory runs out, customers can still order from you.
3. Craft Compelling Promotions
Promotions are key to driving sales during Prime Big Deal Days. Customers will be looking for the best discounts and deals, so it’s essential to offer promotions that stand out.
Here are some popular promotional strategies for Prime-exclusive events:
- Lightning Deals: Lightning Deals are time-sensitive offers that create urgency and encourage shoppers to make quick purchasing decisions. They can be an excellent way to move inventory quickly, especially for seasonal or high-demand items.
- Prime Exclusive Discounts: Prime members love exclusive discounts, and offering them can increase your product’s visibility. These discounts are prominently displayed on your product’s detail page, making it easy for shoppers to spot deals.
- Coupons: Coupons are another great way to attract attention. They appear as bright green tags on your product listings, making them easy to spot. Plus, they can be scheduled in advance, allowing you to plan your promotions well ahead of time.
- Tiered Discounts: Encourage bulk purchases by offering tiered discounts, such as “Buy Two, Get 10% Off” or “Spend $100, Get $20 Off.” These promotions work well during high-traffic events and can help you move more inventory.
4. Optimize Your Product Listings
Competition is fierce during major sales events like Prime Big Deal Days, so optimizing your product listings is critical for standing out from the crowd.
Here are some tips to make sure your listings are ready for the event:
- High-Quality Images: Use professional, high-resolution images that showcase your product from multiple angles. Including lifestyle images can help shoppers visualize how your product fits into their lives.
- Keyword-Rich Titles and Descriptions: Conduct keyword research to ensure your product titles and descriptions are optimized for search.
- Clear and Concise Bullets: Your bullet points should highlight your product’s key features and benefits. Make sure they are easy to read and address common customer pain points or questions.
5. Implement a Solid Marketing Strategy
To make the most of this event, it’s important to build an integrated marketing strategy that drives traffic to your listings. Here are a few ways to boost visibility and increase sales:
- Amazon PPC Campaigns: Amplify your visibility with Sponsored Brands, Sponsored Products, Sponsored TV, and Sponsored Display ads. These native advertising solutions allow you to target specific keywords and audiences, ensuring that your products appear in relevant searches.
- Social Media Marketing: Start promoting your offers on social media platforms like Facebook, Instagram, and TikTok. Create engaging content that builds anticipation and encourages your followers to check out your deals.
- Email Marketing: If you have an email list, send out teaser emails leading up to the event. Highlight the products that will be on sale, any exclusive discounts, and offer a sneak peek to build excitement.
- Microinfluencer Collaborations: They can help generate buzz around your deals, reaching new audiences that may not have discovered your products otherwise.
The Secret Strategy to Boost Visibility and Sales
In addition to optimizing your product listings and creating compelling promotions, you can further enhance your chances of success during Prime Big Deal Days by leveraging product testing campaigns.
A product testing campaign involves sending your products to genuine testers who provide honest feedback on your product. In exchange, you:
👉 Gather Valuable Feedback: Product testing allows you to see how your target audience interacts with your product and whether it meets their expectations. This helps you address any issues early, reducing the likelihood of negative reviews and returns.
👉 Fine-Tune Your Product and Listing: Use the feedback from testers to improve your product, packaging, and Amazon listing, ensuring everything aligns with customer expectations.
👉 Drive External Traffic and Sales: Product testers often share their experiences online, organically promoting your product. These increase brand awareness and helps drive external traffic to your Amazon listing.
👉 Build Sales Momentum: By securing early sales through testing, you create sales momentum that boosts your product’s ranking in Amazon’s search algorithm.
👉 Minimize Returns: Testing helps you proactively resolve potential issues, reducing the risk of returns and increasing customer satisfaction.
The Prime Big Deal Days event is on October 8-9.
Ready to skyrocket your sales?
By planning your product selection, optimizing inventory, creating compelling promotions, and leveraging Amazon product testing campaigns, you can ensure that your products stand out during this high-traffic event.
Don’t wait until the last minute! Start preparing now to maximize your sales and make the most of Prime Big Deal Days in 2024.
THIS is your moment. intelliRANK is ready to help you rank higher, sell more, and OWN this Fall season.
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